The strategic output of Five by Six Consulting relies heavily on an active engagement and understanding of the end consumer. The approach to consumers is simple - look at the everyday lives of consumers as a window into their changing needs and aspirations. It's not just about their consumption behaviour and drivers …it's about how a particular product, service or brand fits into their lives.

Five by Six Consulting was set up in Jan 08 by Richa Arora who has over 20 years of wide ranging experience in FMCG marketing and Strategic Planning and Communications. Richa has worked across innumerable categories, myriad brands and diverse consumer segments, with a track record in identifying and implementing strategies for growth in the Indian marketplace.