For any company today - new economy or old economy - life is no longer simple.
Or dull. From nippy new competitors, to new "categories" which redefine competition. And consumers who believe that being choosy and irrational is their birthright. In this dynamic reality of today's India, Five by Six possesses the capabilities and skills to help you navigate your way to growth.
Five by Six Consulting was set up in Jan 08 by Richa Arora who has over 20 years of wide ranging experience in FMCG marketing and Strategic Planning and Communications. Richa has worked across innumerable categories, myriad brands and diverse consumer segments, with a track record in identifying and implementing strategies for growth in the Indian marketplace.